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April 13, 2015

For Immediate Release:
April 13, 2015

For more information, contact:
Amy Styles, Marketing Director
865-215-6668 (o) or 437-6599 (m)

Natalie Lester
Moxley Carmichael
[email protected]


Invisible Fence of the Tennessee Valley sponsors event to celebrate National Pet ID Week

For the second year in a row, Young-Williams Animal Center is hosting Maisy Microchip Day, named for a beagle reunited with her family after nearly six years, to encourage pet owners to microchip their pets.

Sponsored by Invisible Fence of the Tennessee Valley, Maisy Microchip Day will be held at Young-Williams Animal Village at 6400 Kingston Pike on Bearden Hill.

Maisy Microchip Day will be held Saturday, April 18, noon-3 p.m. The first 50 microchips will be free, and then pets can receive microchips for $10 until 3 p.m. Pet ID tags will also be available for $5 and other pet-themed merchandise will be for sale onsite.

Last year, a microchip reunited Maisy the beagle with the Helland family of Knoxville after nearly six years apart. As a result, the Helland family has spent the last year making lasting memories with their beloved Maisy.

The reunion inspired Invisible Fence to make a community impact by microchipping more pets in East Tennessee, so that they had a chance to be reunited with their families if ever lost.

“We’re still celebrating Maisy’s reunion story a year later, and microchipping is the sole reason the story was possible,” said Jeff Ashin, CEO of Young-Williams Animal Center. “We are continually grateful for supportive companies, like Invisible Fence of the Tennessee Valley, who recognize the importance of microchips.

“We hope all Knoxville-area pet owners will take advantage of the second annual Maisy Microchip Day. If your dog or cat is ever lost, a microchip can help bring your furry family member back home to you.”

This year’s Maisy Microchip Day also kicks off National Pet ID Week, which promotes the use of microchips and identification tags for all pets. Young-Williams Animal Center encourages all community pet owners to take advantage of the event and microchip their dogs and cats.

Lost and stray animals that are picked up by Animal Control, as well as those found by concerned citizens, are brought to Young-Williams Animal Center as the official shelter for Knox County and the City of Knoxville. The staff scans each animal for a microchip; it’s also important that pet owners keep their contact information for the microchips up-to-date so they can be reached quickly.

“Our last year with Maisy has been very ¬†special,” Chad Helland said. “We are so grateful for Young-Williams Animal Center for reuniting our family and for Invisible Fence of the Tennessee Valley helping to raise awareness and get even more pets microchipped.”

About Young-Williams Animal Center

Young-Williams Animal Center reminds the community to please spay and neuter your pets.

The Young-Williams Animal Center is the official animal shelter for Knox County and the City of Knoxville. The center is a nonprofit organization, community-supported through public and private donations, that turns no animal away and is dedicated to the sheltering and placement of animals, general animal welfare, and public education of companion animal issues.

Young-Williams Animal Center is located off Sutherland Avenue at the entrance to John Tarleton Park at 3201 Division St. Young-Williams Animal Village is located at 6400 Kingston Pike adjacent to Deane Hill Drive. Both locations are open seven days a week from noon-6 p.m.

For more information about Young-Williams Animal Center, including detailed driving directions, call 865-215-6599 or visit