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U.S. CELLULAR SURVEY REVEALS BETTER MOMENTS VIA MOBILE DEVICES

June 3, 2013

FOR IMMEDIATE RELEASE
JUNE 3, 2013

For more information, contact:
Lauren Christ,
Public Relations Counsel
865-599-4050
[email protected]

Laura Lualhati, U.S. Cellular
773-399-4849
[email protected]

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Company to offer Device Workshops and Parent-Child Agreement for Children’s First Mobile Phones

Life’s best moments sometimes happen when least expected – and wireless technology can help make them better and more frequent for families and friends.

That was the outlook of customers of U.S. Cellular who participated in the wireless carrier’s Better Moments online survey¹ last month. Seventy-six percent of respondents say their mobile devices save them time and an equal number say it makes their lives easier. In addition, one in three says their mobile device has improved their relationships with their children.

Interestingly, the survey found that even though texting, email, social media, picture messaging and video chat have all become hugely popular forms of communication on mobile phones, nearly 75 percent of respondents said that there’s still nothing like picking up the phone and hearing someone’s voice. Seventy-three percent said phone calls still improve their relationships more than any form of mobile communication, followed by text messaging (66 percent), picture/video messaging (35 percent), social networking sites (31 percent), email (25 percent) and video chat (9 percent).

“The survey findings confirm what we have long known – that for every family member, from grandparents to kids, mobile technology is embedded in our lives,” said Jack Brundige, director of sales for U.S. Cellular in Tennessee. “Mobile devices help us communicate more frequently, share experiences immediately, and generally enrich the quality of our relationships. Whether at home or on-the-go, U.S. Cellular is providing the tools needed to help consumers create, discover, enhance and share life’s Better Moments with their families.”

According to the survey, while mobile technology is creating Better Moments for families to make their lives easier, more efficient and meaningful, 69 percent of respondents still say they don’t fully utilize the features and services on their phones. Of those, about 31 percent say they want to use more features but don’t know how.

Whether finding educational apps to help your children do well in class, learning how to eat healthier or finding the best restaurants near you while exploring a new city with the family, U.S. Cellular wants to help ensure that parents and children alike are equipped to enjoy Better Moments to their fullest. That’s why U.S. Cellular has outlined the following series of programs and services:

  • Better Moments Parent-Child Agreement – For U.S. Cellular, it is not only important to listen to customers, but also to act on their needs. From the survey results, U.S. Cellular discovered that while 91 percent of parents set mobile phone usage guidelines for their children, 63 percent indicated they would find it helpful to have a parent-child agreement to guide their ability to supervise children’s usage and behavior with mobile devices. As such, U.S. Cellular is creating a Better Moments Parent-Child Agreement, a document to guide the conversations parents and children can have in determining guidelines for using a mobile device safely, courteously and appropriately. It will be available for download in June, and can be customized by you and your child based on your preferences.
  • Device Workshops – In the coming months, U.S. Cellular stores will host Better Moments Device Workshops, where moms, dads, kids and grandparents learn tips on making the most of mobile devices to enhance everyday life. Special workshops in July and November will focus primarily on preparing children for their first mobile device. The workshops are open to all consumers, not just U.S. Cellular members, and are part of a series of Device Workshops on a variety of topics.

 

Upcoming U.S. Cellular Device Workshops in Knoxville include the following store locations:

  • 9 a.m. on June 1 at 11125 Parkside Dr. in Turkey Creek
  • 9 a.m. on June 8 at 4873 N. Broadway
  • 9 a.m. on June 15 at 2736 Schaad Road
  • 6 p.m. on June 27 at 8401 Kingston Pike

 

  • Better Moments Advisory Board – U.S. Cellular is building a community of like-minded customers eager to enhance everyday events by creating, capturing and sharing meaningful moments using their mobile devices. Customers will be selected from locations throughout U.S. Cellular’s footprint and will participate in ongoing discussions about how technology enables better moments.
  • Family Protector – Parents can achieve greater peace of mind when their children are away from them with U.S. Cellular’s Family Protector App. This service provides safety and security by monitoring your child’s location and mobile usage. Review calls, block websites, restrict apps, and more. Your child can even send an alert to you with the simple press of a button.

¹ Between April 1-5, 2013, a total of 527 online interviews were conducted among U.S. Cellular post-paid customers by Consumer Insights, in partnership with Directions Research Inc.

About U.S. Cellular

U.S. Cellular rewards its customers with unmatched benefits and industry-leading innovations designed to elevate the customer experience. The Chicago-based carrier has a strong line-up of cutting-edge devices that are all backed by its high-speed network that has the highest call quality of any national carrier. Currently, 61 percent of customers have access to 4G LTE speeds and 87 percent will have access by the end of 2013. U.S. Cellular was named a J.D. Power and Associates Customer Service Champion in 2012 for the second year in a row. To learn more about U.S. Cellular, visit one of its retail stores or uscellular.com. To get the latest news, promos and videos, connect with U.S. Cellular on Facebook.com/uscellular, Twitter.com/uscellular and YouTube.com/uscellularcorp.