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U.S. CELLULAR PARTNERS WITH COMEDIAN AND FILMMAKER MARK MALKOFF; ANNOUNCES ‘NO PHONE CHALLENGE’

February 5, 2014

FOR IMMEDIATE RELEASE
February 5, 2014

For more information, contact:
Lauren Christ,
Public Relations Counsel
865-599-4050
[email protected]

Laura Lualhati, U.S. Cellular
773-399-4849
[email protected]
[title] Experiment challenges Americans to go without their mobile phones for up to one week

U.S. Cellular is partnering with comedian and filmmaker Mark Malkoff to create the “U.S. Cellular No Phone Challenge,” a social experiment to see what happens when an avid mobile phone user goes an entire week without their device. Malkoff, who is noted for such challenges as living in a furniture store for a week or spending 48 hours handcuffed to his wife, will spend seven days, beginning today, going through his daily routine without being able to use his mobile phone. U.S. Cellular also challenges Americans to spend up to one week without their mobile phone and to share how it affects their routine and personal relationships on Twitter by using the hashtag “#nophone.”

“I can’t imagine life without my mobile phone for a week. It’s going to feel so like 1988 (minus the parachute pants). I know I will miss out on sweet text messages from my wife, I will probably get lost around the city, and will hopefully not be late to any meetings or else I won’t be able to alert anyone,” said Malkoff. “No doubt I’ll appreciate my mobile phone even more when this is over, and I’ll be even more thankful for daily texts and photos from friends and family as Valentine’s Day rolls around.”

With more than 35 percent of Tennessee residents pledging to communicate more often with family and friends in 2014, mobile phones will prove to be essential for smartphone users in Tennessee looking to create better moments with those they care about. So essential in fact, that one in seven smartphone owners would rather live without food and water than their mobile devices, according to a recent U.S. Cellular survey1. In Tennessee, 80 percent of smartphone users would rather live without chocolate, while 71 percent would rather live without caffeine.

“It’s easy to take your mobile phone – and all that it does for you – for granted when you are covered by U.S. Cellular,” said Jack Brundige, director of sales for U.S. Cellular in Tennessee. “Our customers love their network and don’t have to worry about dropped calls or no network coverage since our high-speed network has the highest call quality of any national carrier. We deliver an unmatched customer experience and know that having an unreliable network, one that doesn’t cover you where you work, live and play, is almost as bad as not having your phone at all.”

Malkoff will share his experiences without a mobile phone on his social media accounts and chronicle all the things he cannot do, such as sharing pictures of his favorite New York sites, checking email while away from the computer or using GPS to find a destination.

“I’ve had the opportunity to experience U.S. Cellular’s fast, reliable network and have grown to love how quickly and conveniently I can connect with my friends and family,” said Malkoff. “This experiment in going ‘off the grid’ is going to be quite an adjustment for myself and those close to me.”

The public can follow Malkoff’s “No Phone Challenge” at Uscellular.com/nophone, Twitter.com/mmalkoff, Facebook.com/mmalkoff and Youtube.com/user/markmalkoff.

¹ Between November 15 – December 2, 2013, 500 nationally representative online interviews and 104 interviews in Tennessee were conducted among smartphone users in partnership with Martiz Research.

About U.S. Cellular

U.S. Cellular rewards its customers with unmatched benefits and industry-leading innovations designed to elevate the customer experience. The Chicago-based carrier has a strong line-up of cutting-edge devices that are all backed by its high-speed network that has the highest call quality of any national carrier. Currently, nearly 90 percent of customers have access to 4G LTE speeds. U.S. Cellular was named a J.D. Power and Associates Customer Service Champion in 2012 for the second year in a row. To learn more about U.S. Cellular, visit one of its retail stores or uscellular.com. To get the latest news, promos and videos, connect with U.S. Cellular on Facebook.com/uscellular, Twitter.com/uscellular and YouTube.com/uscellularcorp.