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U.S. Cellular kicks off search for Most Valuable Coach and call for nominations in East Tennessee

September 15, 2016

Wireless carrier teams up with College Football Hall of Fame Coach Barry Alvarez to find inspirational high school football head coaches

Today U.S. Cellular launched the Most Valuable Coach program, a campaign to highlight and recognize current high school football head coaches who have made a profound impact on an individual, school or community.

Most Valuable CoachStarting today through noon CT on Oct. 3, the wireless carrier is encouraging the East Tennessee community to nominate a current high school football head coach by visiting and sharing their story about why the coach is “most valuable.” At the end of the program, two coaches will be recognized on the field at the Under Armour High School All-America Game on Jan. 1 and receive $5,000 each for their school.

“At U.S. Cellular, we are inspired by coaches in the East Tennessee community, and we look forward to hearing their motivating stories and recognizing the important work they do on and off the field,” said Nathan Waddell, director of sales for U.S. Cellular in Tennessee. “We know that high school football coaches can be leaders in their communities, and we want to celebrate the impact these coaches have on their players, other students and the Knoxville area as a whole.”

To launch the program, U.S. Cellular reunited College Football Hall of Fame Coach Barry Alvarez with members of his 1978 Mason City High School football team, who he coached to the Class 4A Iowa state title. In a video, hosted on, the team shares how Alvarez and other coaches have had an impact on their lives and the community in Mason City.

“As a coach, I have always felt it was part of my job to inspire my players both on and off the field,” said Alvarez. “The coach’s role extends far beyond the sidelines, and through this program, U.S. Cellular is looking for the coaches who are helping to shape the future members of our communities by acting as teachers, friends and mentors to high school students.”

Once a coach is nominated, U.S. Cellular will evaluate each nominee based on leadership qualities and the positive impact they have had on their community. The top 50 coaches will be announced on Oct. 4.

Public voting then begins at and runs through noon CT on Oct. 17, when the top 15 vote-getters advance as the Final 15. Each of the Final 15 coaches will receive $1,000 from U.S. Cellular for their school to use however they choose. The company will also host a celebratory event to honor each coach and create a short video detailing the coach’s story and impact on their players, school and the community.

The two winning coaches will be determined by a public vote taking place Oct. 20 through Nov. 18 and will be announced as a U.S. Cellular Most Valuable Coach on Nov. 21. The winning coaches and their guests will receive a trip to Orlando, Fla., and be recognized live on the Citrus Bowl’s field during the nationally-televised Under Armour High School All-America Game on Jan. 1 on ESPN.

For more information and to view the official program rules, please visit

About U.S. Cellular

U.S. Cellular is the fifth-largest full-service wireless carrier in the United States, providing national network coverage and industry-leading innovations designed to elevate the customer experience. The Chicago-based carrier has a strong line-up of cutting-edge devices that are all backed by a high-quality network in big and small cities and rural communities, and currently, 99 percent of customers have access to 4G LTE speeds. U.S. Cellular was named a J.D. Power and Associates Customer Champion in 2014 for the third time in four years. To learn more about U.S. Cellular, visit one of its retail stores or To get the latest news, promos and videos, connect with U.S. Cellular on, and