FOR IMMEDIATE RELEASE
June 7, 2013
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Public Relations Counsel
Family Protector creates Better Moments with additional safety measures for children and peace of mind for parents
A recent survey¹ conducted by U.S. Cellular found that nearly half of their customers say their biggest cell phone concern is access or exposure to questionable content. To deliver peace of mind to these customers, U.S. Cellular is offering its new Family Protector app to help users monitor device usage.
Families are already relying on technology in their daily lives and U.S. Cellular is providing tools, such as the Family Protector app, to help people use this technology to enjoy Better Moments with family. Parents see great value in giving their children their first cell phone. In fact, 85 percent of parents say being prepared for emergency communications is a deciding factor to purchase a phone.
“Whether at home or on-the-go, families are using mobile devices to make their lives easier, more efficient and meaningful,” said Jack Brundige, director of sales for U.S. Cellular in Tennessee. “However, parents can’t always be looking over their kids’ shoulders to monitor their smartphone usage. This way, parents can lay the ground rules and Family Protector can enforce them.”
U.S. Cellular’s customer survey found that 56 percent of parents say their child’s involvement in after-school activities is a deciding factor to purchase a phone for their child. To make sure that children aren’t using their phone during the school day, parents can use the Family Protector app’s Time Restrictions function to disable usage during school hours but re-enable it to coordinate after-school pick-up.
Time Restrictions is just one of many key parental control features available on the Family Protector app. Highlights include:
- Content Filters. A filter that helps parents determine what content, games, videos, apps, and websites are suitable and age-appropriate for their children to view and share on their smartphone.
- Controlled Communication. Parents can also monitor the overall communications content on smartphones – such as text messages, contact lists, photos, and call history. Access to the child’s contact list allows parents to designate trusted contacts and blacklist others.
- Location Features. A location feature allows a parent to find a child’s lost phone or monitor their child’s whereabouts. It also includes a child check-in feature.
- Secured Controls. Parents access the Family Protector dashboard through a convenient and easy-to-use website, where they can set controls and monitor their child’s smartphone usage. To make changes to the control settings, a password is required. And if a child turns off their smartphone, the parent will be notified.
U.S. Cellular’s Family Protector is available for $9.99 per month for up to five devices with a 30 day free trial. It’s backed by the 4G LTE network, with speeds of up to 10 times faster than 3G.
4G LTE service provided through King Street Wireless, a partner of U.S. Cellular. LTE is a trademark of ETSI.
¹ Between April 1-5, 2013, a total of 527 online interviews were conducted among U.S. Cellular post-paid customers by Consumer Insights, in partnership with Directions Research Inc.
About U.S. Cellular
U.S. Cellular rewards its customers with unmatched benefits and industry-leading innovations designed to elevate the customer experience. The Chicago-based carrier has a strong line-up of cutting-edge devices that are all backed by its high-speed network that has the highest call quality of any national carrier. Currently, 61 percent of customers have access to 4G LTE speeds and 87 percent will have access by the end of 2013. U.S. Cellular was named a J.D. Power and Associates Customer Service Champion in 2012 for the second year in a row. To learn more about U.S. Cellular, visit one of its retail stores or uscellular.com. To get the latest news, promos and videos, connect with U.S. Cellular on Facebook.com/uscellular, Twitter.com/uscellular and YouTube.com/uscellularcorp.