Pilot Flying J launches ‘Thank a Driver’ campaign in celebration of National Truck Driver Appreciation Week

September 9, 2019

In honor of National Truck Driver Appreciation Week, Sept. 8 – 14, Pilot Flying J is recognizing the significant impact more than 3.5 million* American professional drivers have on the economy with the launch of its new ‘Thank a Driver’ initiative. Pilot Flying J will also be celebrating drivers all month long with offers in its app for daily free drinks and special deals on food and merchandise.

“Professional drivers deliver the goods that keep our shelves stocked and our country moving,” said Ken Parent, president of Pilot Flying J. “We truly appreciate the hard work and tremendous dedication of these men and women. To professional drivers – a sincere thank you – for your commitment to our families, communities and country by safely and efficiently transporting products across the nation.”

Professional drivers haul more than $10.4 trillion worth of merchandise each year, according to the 2019 American Trucking Associations (ATA) trends report*. The efficient flow and availability of these goods would be significantly impacted if truck traffic were to stop, as shown below by another ATA study**:

  • Assembly lines will shut down and deliveries to retailers will cripple within hours
  • Hospitals and nursing homes will exhaust food supplies in 24 hours
  • Service station fuel supplies will start to run out in just one or two days
  • Widespread food shortages will start to occur in less than three days
  • Garbage will start piling up in urban and suburban areas within three days

The company is launching a new campaign to show the importance of professional drivers, including a video and out-of-home ads focused on the common theme of a world without professional drivers and thanking drivers for their critical role in the nation’s economy. Throughout September, the company invites the public to join in thanking professional drivers for their hard work by sharing their appreciation with Pilot Flying J’s driver community on social media using #thankyoudrivers.

Pilot Flying J is also celebrating drivers the entire month of September with free drinks in its app every day. To save in-store with daily free offers for popular drinks and deals on food and merchandise, like driver headsets, download or open the Pilot Flying J app***. The Pilot Flying J app will also have special offers for professional drivers like free showers all September with Shower Power on any fueling transaction and a free mid-trip inspection from Pilot Flying J Truck Care. Additionally, from Sept. 9 – 15, professional drivers will receive 100 myRewards® points when mobile fueling with the app.

To learn more about Pilot Flying J’s Driver Appreciation celebration, offer details and its ‘Thank a Driver’ initiative, visit pilotflyingj.com/driver-appreciation. To thank drivers and join the conversation, follow @PilotFlyingJ social media channels and use #thankyoudrivers.

* ATA, American Trucking Trends 2019

** ATA, “When Trucks Stop, America Stops”, 2015

*** Terms and conditions apply. Data rates may apply.

About Pilot Flying J
Pilot Flying J, the largest operator of travel centers in North America, is committed to connecting people and places with comfort, care and a smile at every stop. Headquartered in Knoxville, Tennessee, Pilot Flying J has more than 750 retail locations in 44 states, a nationwide network of Truck Care service centers with roadside assistance, 44 Goodyear Commercial Tire and Service Centers, and 34 Boss Shops. The Pilot Flying J network provides drivers with access to more than 72,000 parking spaces for trucks with Prime Parking at more than 400 locations, 5,200 deluxe showers and more than 6,200 diesel lanes with 5,200 offering Diesel Exhaust Fluid (DEF) at the pump. Pilot Flying J is currently ranked No. 14 on Forbes’ list of America’s Largest Private Companies. Visit www.pilotflyingj.com/ for more information.