After completing a three-month refurbishment of downtown Knoxville’s iconic Tennessee Theatre vertical sign, Pattison Sign Group will return the sign to its place on the Burwell Building on the evening of Aug. 23.
Gay Street will close at 6 p.m. on the day of reinstallation. Two large cranes will be in place on the street to lift the sign from the transport truck. The sign is being brought from the national sign company’s South Carolina facility, where it has been all summer to be repaired and upgraded. The cranes will lift the four-ton sign into place, and a crew will guide the sign onto the two cross beams that hold it in place. Welders then will proceed with securing the sign to the building.
At its facility in South Carolina, Pattison Sign Group divided the vertical sign into three pieces for easier accessibility to replace 3,300 light bulbs with energy-efficient LED lighting; install electrical upgrades; repaint the sign; and repair cosmetic damage from daily wear-and-tear and recent hailstorms.
Additionally, the company oversaw repairs on the Tennessee Theatre marquee, which remained in place. Approximately 2,400 light bulbs were replaced, cosmetic damage was repaired, the marquee was repainted and message boards on the marquee were replaced and upgraded.
The Tennessee Theatre is hosting a public open house celebration from 6-8 p.m. on Aug. 31 featuring backstage tours, caricature artists and a Mighty Wurlitzer organ concert. Pattison Sign Group representatives will join Knoxville Mayor Madeline Rogero, the Tennessee Theatre Board of Directors and supporters of the marquee project in counting down the relighting of the sign Aug. 31 at 8:15 p.m.
About Pattison Sign Group
Pattison Sign Group is one of the largest sign and visual communication companies in the world and is an industry leader in North America. With roots dating back more than 100 years, Pattison Sign Group operates four state-of-the-art manufacturing facilities and has multiple strategic suppliers to meet the diverse needs of any exterior or interior branding program.
With multiple offices and manufacturing plants, Pattison Sign Group is a turnkey, full-service signage provider specializing in branding solutions with 100 percent North American coverage. It is a wholly owned company of The Jim Pattison Group, a 100 percent privately owned corporation with revenues of more than $7 billion.