Victoria Johnson

Account Executive
Victoria creates and executes marketing and communications strategies to elevate brands.
  • Serves as main point of contact for multiple key clients.
  • Energetic professional, especially skilled in tourism, entertainment and non-profit sectors.
  • Delivers marketing, public relations and visibility services, including strategic counsel, communications planning, event management and media coverage.
  • Combines professionalism with passion for community support to deliver impactful results.
  • Maintains relationships with media, community leaders and other key partners.
  • Proactively generates opportunities within the community, media and multiple other channels to elevate brands.
  • Plans and promotes signature events such as Knoxville’s multi-use stadium groundbreaking and Hillcrest Healthcare Foundation’s Knox Rox benefit concert.
How Victoria creates magic
  • To deliver superb solutions and results, Victoria peppers every project with professionalism, positive energy and passion for creating better communities.
Successful project snapshot
  • Developed the vision and executed a very special weekend for client The Unicorn World and partner ASK Childhood Cancer Foundation for Ivie, a 4-year-old diagnosed with leukemia. From decorating the family’s donated hotel room and securing a pink limousine ride to providing a VIP experience at The Unicorn World, it was a magical weekend that culminated with a surprise check presentation to ASK Childhood Cancer Foundation.
  • Planned, generated media and executed the announcement event for Tennessee Theatre on its expansion. The theatre is renovating an adjacent historic building with multiple amenities to better serve the community.
Education and experience
  • Bachelor’s degree in public relations and minor in business, University of Tennessee (2020)
  • Victoria previously served as communications coordinator for the Pigeon Forge Department of Tourism, in public relations at Dollywood and supported a multi-channel content creation team at the Orange Grove Center in Chattanooga.
Joined firm in
  • 2023
Community involvement and recognition
  • UT Top Collegiate Scholar
  • Chancellor’s Honors Program
  • Sammie Lynn Puett Public Relations Leadership Award, Extraordinary Professional Promise Award and Extraordinary Academic Achievement Award recipient
  • Sevier County Professionals Association member
  • Sigma Phi Lambda Alumnae Council member
  • Public Relations Society of America (PRSA) Volunteer Chapter member
  • McKamey Animal Center (Chattanooga), Young-Williams Animal Center and Sevier Animal Care Center volunteer
  • Orange Grove Center volunteer
  • Previous: PRSSA Sammie Lynn Puett chapter vice president, College of Communication and Information Global Scholar, Sigma Phi Lambda president
A little more
  • Chattanooga native, lives in Sevierville.
  • Rescue cats Feyre, adopted from Young-Williams Animal Center, and Kiara, who adopted Victoria.
  • Enjoys attending concerts, volunteering at animal shelters, watching musical theater and traveling, including studying abroad in Australia, and also taking trips to New Zealand, Germany, Austria and Switzerland. Swam with hundreds of stingrays in the Cayman Islands.
  • Enneagram 2: The Helper / Giver

 

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Victoria Johnson - HeadshotImage
Victoria Johnson - HeadshotImageVictoria Johnson - Headshot

Victoria Johnson

Account Executive
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Victoria creates and executes marketing and communications strategies to elevate brands.
  • Serves as main point of contact for multiple key clients.
  • Energetic professional, especially skilled in tourism, entertainment and non-profit sectors.
  • Delivers marketing, public relations and visibility services, including strategic counsel, communications planning, event management and media coverage.
  • Combines professionalism with passion for community support to deliver impactful results.
  • Maintains relationships with media, community leaders and other key partners.
  • Proactively generates opportunities within the community, media and multiple other channels to elevate brands.
  • Plans and promotes signature events such as Knoxville’s multi-use stadium groundbreaking and Hillcrest Healthcare Foundation’s Knox Rox benefit concert.
How Victoria creates magic
  • To deliver superb solutions and results, Victoria peppers every project with professionalism, positive energy and passion for creating better communities.
Successful project snapshot
  • Developed the vision and executed a very special weekend for client The Unicorn World and partner ASK Childhood Cancer Foundation for Ivie, a 4-year-old diagnosed with leukemia. From decorating the family’s donated hotel room and securing a pink limousine ride to providing a VIP experience at The Unicorn World, it was a magical weekend that culminated with a surprise check presentation to ASK Childhood Cancer Foundation.
  • Planned, generated media and executed the announcement event for Tennessee Theatre on its expansion. The theatre is renovating an adjacent historic building with multiple amenities to better serve the community.
Education and experience
  • Bachelor’s degree in public relations and minor in business, University of Tennessee (2020)
  • Victoria previously served as communications coordinator for the Pigeon Forge Department of Tourism, in public relations at Dollywood and supported a multi-channel content creation team at the Orange Grove Center in Chattanooga.
Joined firm in
  • 2023
Community involvement and recognition
  • UT Top Collegiate Scholar
  • Chancellor’s Honors Program
  • Sammie Lynn Puett Public Relations Leadership Award, Extraordinary Professional Promise Award and Extraordinary Academic Achievement Award recipient
  • Sevier County Professionals Association member
  • Sigma Phi Lambda Alumnae Council member
  • Public Relations Society of America (PRSA) Volunteer Chapter member
  • McKamey Animal Center (Chattanooga), Young-Williams Animal Center and Sevier Animal Care Center volunteer
  • Orange Grove Center volunteer
  • Previous: PRSSA Sammie Lynn Puett chapter vice president, College of Communication and Information Global Scholar, Sigma Phi Lambda president
A little more
  • Chattanooga native, lives in Sevierville.
  • Rescue cats Feyre, adopted from Young-Williams Animal Center, and Kiara, who adopted Victoria.
  • Enjoys attending concerts, volunteering at animal shelters, watching musical theater and traveling, including studying abroad in Australia, and also taking trips to New Zealand, Germany, Austria and Switzerland. Swam with hundreds of stingrays in the Cayman Islands.
  • Enneagram 2: The Helper / Giver

 

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