Maria McHale

Director of Client Services

Assists the firm’s partners and account team in strategy and execution.
Serves as account executive for several key clients.
Delivers marketing, public relations and visibility services, including strategic counsel, communications planning, event management and media coverage.
Develops innovative solutions for clients to stand out in their industries.
Advises clients on executive messaging, crisis management and internal communications.
Elevates brands through strategic planning, writing, research, media buying, social media support and marketing activations.
Plans and promotes large-scale events such as the 2023 Knoxville stadium groundbreaking, Young-Williams Animal Center’s A Cause for Paws and the launch of Dave & Buster’s Sevierville.
Ensures the agency continues to meet and exceed client expectations.

Maria loves a challenge and generates an almost endless flow of inventive ideas and solutions for clients and team members alike.

Directed the rebranding of Hillcrest Healthcare, Knoxville’s largest skilled nursing provider, and its three care communities; launched subsequent brands including The Gardens on Lake Brook, a hospice care unit; Hillcrest at Home, a provider of non-medical personal care; and The Mason Center, a healthcare education institution.
Passionate about the role of nonprofits in building a healthy community, Maria has delivered hundreds of millions of media impressions and supported local nonprofits in sharing their story through local events and campaigns such as Young-Williams Animal Center’s Mardi Growl, Knoxville’s largest pet parade; Knoxville Area Urban League’s Shoes for School, an event that provides thousands of families with school supplies each year; and UScellular’s Black History Month Art Contest with local and regional Boys & Girls Clubs, an annual campaign highlighting student art inspired by African-American heroes.

Bachelor’s degree in commerce, University of Virginia
Previous experience in marketing, consumer goods product development and corporate social responsibility.

Director of Client Services

Assists the firm’s partners and account team in strategy and execution.
Serves as account executive for several key clients.
Delivers marketing, public relations and visibility services, including strategic counsel, communications planning, event management and media coverage.
Develops innovative solutions for clients to stand out in their industries.
Advises clients on executive messaging, crisis management and internal communications.
Elevates brands through strategic planning, writing, research, media buying, social media support and marketing activations.
Plans and promotes large-scale events such as the 2023 Knoxville stadium groundbreaking, Young-Williams Animal Center’s A Cause for Paws and the launch of Dave & Buster’s Sevierville.
Ensures the agency continues to meet and exceed client expectations.

Maria loves a challenge and generates an almost endless flow of inventive ideas and solutions for clients and team members alike.

Directed the rebranding of Hillcrest Healthcare, Knoxville’s largest skilled nursing provider, and its three care communities; launched subsequent brands including The Gardens on Lake Brook, a hospice care unit; Hillcrest at Home, a provider of non-medical personal care; and The Mason Center, a healthcare education institution.
Passionate about the role of nonprofits in building a healthy community, Maria has delivered hundreds of millions of media impressions and supported local nonprofits in sharing their story through local events and campaigns such as Young-Williams Animal Center’s Mardi Growl, Knoxville’s largest pet parade; Knoxville Area Urban League’s Shoes for School, an event that provides thousands of families with school supplies each year; and UScellular’s Black History Month Art Contest with local and regional Boys & Girls Clubs, an annual campaign highlighting student art inspired by African-American heroes.

Bachelor’s degree in commerce, University of Virginia
Previous experience in marketing, consumer goods product development and corporate social responsibility.

We're ready to tell your story.

We're ready to tell your story.