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Hillcrest Healthcare kicks off ‘Every Light Matters’ in large-scale tribute to healthcare heroes

April 28, 2020

Hillcrest Healthcare has kicked off “Every Light Matters” to pay tribute to healthcare heroes across Knoxville working on the front lines of COVID-19 by showing support via social media, blue lights and artwork.

The three-part campaign asks community members to light up social media by changing their profile or cover photos from now until May 6 to an “Every Light Matters” graphic, available at

The tribute also will feature blue lights at Hillcrest Healthcare’s three facilities, and several Knoxville buildings and landmarks will be lit blue in honor of local healthcare workers. Knoxville-area residents are encouraged to participate in an art contest to honor their own healthcare hero. The contest will offer prizes donated by local businesses.

“This campaign is about rallying around local heroes who continue to work around the clock providing care,” said Lavonda Cantrell, vice president of the Hillcrest Healthcare Foundation and director of special projects for Hillcrest Healthcare Communities of Knoxville. “Every single employee, whether an administrator, maintenance crew member or medical provider, deserves to be recognized for putting themselves at risk to save lives and support our community during this time.”

Hillcrest Healthcare’s three Knoxville communities at Island Home, West Hills and Beverly Park Place will be lit blue for a week in a visible show of support. In coordination with the City of Knoxville, the pedestrian bridge over Henley Street will be lit blue. Knoxville Utilities Board also will light up the Hoskins Center sign at the Middlebrook Pike campus.

The art contest will be held on Instagram where participants can submit a tribute to a healthcare hero with the hashtag #everylightmatters and tag the hero or provide the full name. Five winners with the most likes will receive a prize pack from local businesses to be donated to their healthcare hero.

Every Light Matters is presented by Hillcrest Healthcare. Sponsors and supporters include M&M Productions USA, Northshore Heights Senior Living, East Tennessee Pharmacy Services (ETPS), Sevierville Health and Rehab, City of Knoxville, Knox County, U.S. Rep. Tim Burchett and WATE Channel 6.

For more information, including complete contest rules visit

About Hillcrest Healthcare Communities, Inc.

Hillcrest Healthcare Communities, Inc. operates three skilled nursing, rehabilitation and long-term care facilities in Knoxville, Tennessee. With 560 beds and more than 500 employees, Hillcrest Healthcare is the largest provider of skilled nursing care in Knoxville, with locations in the north, south and west communities. Chartered in 1960 as a 501(c)(3) organization, Hillcrest Healthcare continues its mission to provide long-term care and skilled nursing home beds to the citizens of Knox and surrounding counties. For more information, visit, or