Downtown Knoxville celebrates Halloween with ‘Wicked Cool’ costume contest

October 26, 2021

Don your best Halloween look in Downtown Knoxville and have a chance to win a prize as part of Wicked Cool, a collection of experiences bringing chills and thrills to the city center this month.

Photography for Downtown Knoxville Alliance to showcase the “Wicked Cool” decorations throughout the downtown area in October of 2021.

Now through Oct. 31, the Downtown Knoxville Alliance encourages Halloween lovers to submit their costumed photos taken on Gay Street with the Tennessee Theatre sign or marquee in the background for a chance to win gift cards to downtown businesses. To enter the contest, upload costumed photos online at or share on social media tagged with #knoxhalloween.

“We know our community will get creative for the Wicked Cool costume contest,” said Michele Hummel, executive director of the Downtown Knoxville Alliance. “From adults to kids and even four-legged friends, everyone can get in on the fun. Our panel of judges are eager to see participants bring their costume ideas to life.”

Contest categories include best couple, cutest, best family, best themed group, best Hollywood/Broadway, best kid(s), best music/rock star, best pet and scariest. A winner in each category will receive a gift card to a downtown merchant.

Winners will be announced on Downtown Knoxville’s Facebook, Instagram and Twitter accounts no later than Nov. 10.

Visit to discover even more Wicked Cool surprises through Oct. 31, including:

  • Wicked Walks & Photos Ops: Download a map and don’t miss any of the frightful sights, including bats, spiders and a ghostly laboratory.
  • Thrills & Chills: From “Thriller” dancing to spooky tours and Halloween concerts, Downtown Knoxville offers fun for the entire family.
  • Treats & Sweets: From themed cocktails to snacks and treats and devilish gifts and indulgences, Downtown Knoxville is the best place to celebrate the Halloween season.

Wicked Cool is made possible by the Downtown Knoxville Alliance, Dogwood Arts, City of Knoxville, Graphic Creations and Christmas Decor Plus More.

The Downtown Knoxville Alliance also reminds everyone to continue to make health and safety a top priority. Wear a mask, practice physical-distancing and stay home when sick.

About the Downtown Knoxville Alliance

Ensuring a vibrant, flourishing downtown is the primary mission of the Downtown Knoxville Alliance (DKA). Formed in 1993 as a Central Business Improvement District (CBID), the district encompasses a 0.67-square-mile area and is supported by a special assessment to property owners that is used to make improvements, enhance services and promote downtown. The DKA continually focuses on attracting and retaining a thriving community of residents, businesses and visitors in Downtown Knoxville. For more information, visit